Cashbook Finance
Commercial strategy, brand, acquisition and client-journey oversight.
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Director & CMOCurrent roleDirector & CMO,
Cashbook Finance Professional foundationBusiness development, Marketing & IT Professional developmentDigital Marketing,
New York University Advisory and communityBACC advisory board; APEN programme committee Brand positioning and
client journey Growth intelligence and partnerships
Bjorn Laku
Commercial strategyClient journeyData-led growth
Bjorn Laku is a commercial strategist and marketing leader with experience across Big Four consulting, telecommunications, international consumer brands and digital businesses. His work with Deloitte, Vodafone and Andriani SpA has shaped an approach that brings strategic discipline to market positioning, customer experience and measurable growth.
As Director & CMO of Cashbook Finance, Bjorn leads the firm’s brand, digital acquisition, introducer relationships and client communication. His remit is to make specialist finance easier to navigate — translating complex structures, evidence requirements and decision routes into clear commercial language that businesses and advisers can use with confidence.
His professional development includes Digital Marketing at New York University, alongside advisory and community involvement with the British Albanian Chamber of Commerce, the Albanian Professionals and Entrepreneurs Network and New York Cares. Together, these experiences reflect a career built across markets and sectors, with a consistent focus on clarity, credibility and long-term relationships.
At Cashbook Finance, Bjorn connects how the firm presents itself with how it performs in practice. He uses market evidence, enquiry data and client feedback to sharpen propositions, remove friction from the customer journey and ensure every public promise can withstand the scrutiny of a live funding conversation.
Professional record
Cashbook Finance
Experience across consulting, telecommunications, specialty foods and digital markets.
New York University
Study covering digital channels, analytics, content, search, email and mobile.
Professional record includes volunteer service with New York Cares.
Focus at Cashbook
At Cashbook, Bjorn’s remit connects market positioning, digital acquisition, client communication and commercial insight. He works to ensure that the way the firm explains specialist funding reflects how cases are actually assessed, giving businesses and advisers useful context rather than generic marketing claims.
He also uses evidence from campaigns, enquiries and client conversations to refine the customer journey, strengthen propositions and identify where clearer information can remove friction before a funding discussion begins.
client journey
Make specialist finance easier to understand
Connects product detail, commercial context and clear communication so businesses can assess likely fit before committing time to an application.
Use evidence to improve routes to funding
Translates enquiry data, market signals and partner feedback into stronger propositions, more useful content and lower-friction client journeys.
Role focus
Commercial communication and market positioning
These responsibilities show how commercial communication, introducer relationships and public standards are owned within Cashbook Finance.
Client communication
Translate product mechanics, evidence requirements and next steps into direct commercial language.
Introducer relationships
Keep brokers and professional partners informed about fit, missing information and decision points.
Public standards
Own clarity, consistency and the presentation of the company’s funding proposition.
Relevant decision guides