Cashbook Finance
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Bjorn Laku, Director and CMO at Cashbook Finance

Director & CMO

Bjorn Laku

  • Commercial strategy
  • Client journey
  • Data-led growth

Bjorn Laku is a commercial strategist and marketing leader with experience across Big Four consulting, telecommunications, international consumer brands and digital businesses. His work with Deloitte, Vodafone and Andriani SpA shaped an approach that brings strategic discipline to positioning, customer experience and growth.

Unpaid invoicesInvoice financeA property deadlineBridging finance

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Illustration

Brand · growth · client experience

Clear at every step, from first read to funding

Owner: Bjorn Laku
  1. 01UnderstandPlain-English guides with sources and worked examples40 guides
  2. 02Check the fitFive short questions point to the likely route2–3 minutes
  3. 03Talk to a directorA short, no-obligation call with someone who decides15 minutes
  4. 04Apply securelyForms, uploads and updates in one client portalPasskeys
Sector pages
16
Incorporated
2017
UK firms funded
100+

Illustrative client journey, site to portal.

Read the guides

Profile

About Bjorn Laku

As Director & CMO of Cashbook Finance, Bjorn leads the firm’s brand, digital acquisition, introducer relationships and client communication. His remit is to make specialist finance easier to navigate – translating complex structures, evidence requirements and decision routes into clear commercial language that businesses and advisers can use with confidence.

His professional development includes Digital Marketing at New York University, alongside advisory and community involvement with the British Albanian Chamber of Commerce, the Albanian Professionals and Entrepreneurs Network and New York Cares. Together, these experiences reflect a career built across markets and sectors, with a consistent focus on clarity, credibility and long-term relationships.

At Cashbook Finance, Bjorn connects how the firm presents itself with how it performs in practice. He uses market evidence, enquiry data and client feedback to sharpen propositions, remove friction from the customer journey and ensure every public promise can withstand the scrutiny of a live funding conversation.

Professional record

Current role
Director & CMO, Cashbook FinanceCommercial strategy, brand, acquisition and client-journey oversight.
Professional foundation
Business development, Marketing & ITExperience across consulting, telecommunications, specialty foods and digital markets.
Professional development
Digital Marketing, New York UniversityStudy covering digital channels, analytics, content, search, email and mobile.
Advisory and community
BACC advisory board; APEN programme committeeProfessional record includes volunteer service with New York Cares.

Working principleSpecialist finance should be explained with enough clarity for a business to understand fit before it commits time to an application.

At Cashbook Finance

Focus at Cashbook

At Cashbook, Bjorn’s remit connects market positioning, digital acquisition, client communication and commercial insight. He works to ensure that the way the firm explains specialist funding reflects how cases are actually assessed, giving businesses and advisers useful context rather than generic marketing claims.

He also uses evidence from campaigns, enquiries and client conversations to refine the customer journey, strengthen propositions and identify where clearer information can remove friction before a funding discussion begins.

  • Brand positioning and client journey

    Make specialist finance easier to understand

    Connects product detail, commercial context and clear communication so businesses can assess likely fit before committing time to an application.

  • Growth intelligence and partnerships

    Use evidence to improve routes to funding

    Translates enquiry data, market signals and partner feedback into stronger propositions, more useful content and lower-friction client journeys.

  • Strategic planning
  • Business development
  • Project management
  • Brand development
  • Data analysis
  • Digital marketing
  • Big Four consulting

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Role focus

Commercial communication and market positioning

These responsibilities show how commercial communication, introducer relationships and public standards are owned within Cashbook Finance.

  1. 01

    Client communication

    Turn product mechanics and evidence into plain commercial language.

  2. 02

    Introducer relationships

    Keep brokers and professional partners informed about fit, missing information and decision points.

  3. 03

    Public standards

    Own clarity, consistency and the presentation of the company’s funding proposition.

Relevant decision guides

Continue with the underlying evidence.

Invoice financeBridging financeVerified funding cases

Recent guides by Bjorn Laku

Next step

Put your case in front of a director.

A director reviews every application and gives a first view within one working day.

Start an application

Not sure yet? Check eligibility in 2–3 minutes, or talk to a director.