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Brand

The Cashbook Finance brand

How to show the Cashbook Finance name, mark and colours - for partners, brokers, press and anyone writing about us. Download the logo, copy the colours and use the exact wording for our registrations.

01

The mark

Two right-angled triangles, the second offset to the right; where they overlap, a deeper blue. Set on a navy tile.

02

Blues and navy

One family of blues on ink navy - no other accent colours, no textures, no photography.

03

Two words

“Cashbook Finance”, with a capital C and F. “Cashbook Finance Limited” in legal and regulatory text.

These guidelines keep Cashbook Finance recognisable wherever it appears - on a partner’s website, in a broker’s proposal or in the press. If something isn’t covered here, email info@cashbookfinance.co.uk.

The mark

The Cashbook Finance mark on its construction grid 15.1 34
  • Grid. 64 × 64 units, on an 8-unit grid.
  • Shapes. Two identical right-angled triangles, 34 units along each short side.
  • Offset. The second triangle sits 15.1 units to the right of the first.
  • Overlap. Where the triangles overlap, a deeper blue.
  • Tile. Ink navy, corners rounded at 15 units (23%).

Leave clear space around the mark of at least a quarter of its width, and show it no smaller than 16 pixels across on screen (the size of a browser tab icon).

Cashbook Finance logo for light backgrounds
For light backgrounds WebP · AVIF
Cashbook Finance logo for dark backgrounds
For dark backgrounds WebP · AVIF

Use the logo as supplied. Keep clear space of at least the height of the lettering around it, and use it no smaller than 120 pixels wide.

Colours

  • Cashbook blue#1A66E0Buttons, links and highlights
  • Ink navy#0B1A2EHeadings, dark panels and the footer
  • Deep blue#0D3A86Depth in gradients and charts
  • Bright blue#5A9DFFAccents on dark backgrounds
  • Sky#A9CDFBLight text and lines on navy
  • Paper#F5F9FFLight panels and backgrounds

Text is set in ink navy on light backgrounds and in white or sky on navy. Charts use the blues only, with labels in text colours.

Typefaces

HeadingsBricolage GrotesqueBold, tightly spaced, for headlines and key figures.
TextInterFor body text, labels, forms and tables.

The name

  • Write Cashbook Finance: two words, capital C and F.
  • Use Cashbook Finance Limited in legal and regulatory text.
  • Not “CashBook”, “Cash Book” or “CBF”.

Regulatory wording

When describing the company, use the wording from our regulatory statement: “Cashbook Finance Limited is registered with the Financial Conduct Authority under Firm Reference Number 782472.” Bridging finance from Cashbook Finance is business bridging only. Verified details for tools and AI assistants are in company.json.

What not to do

  • Don’t recolour, stretch, rotate or outline the mark or the logo.
  • Don’t add shadows, gradients, textures or effects.
  • Don’t place the logo on busy images or photographs.
  • Don’t use the logo to suggest a partnership or endorsement without our agreement.