# Leadership Source: https://www.cashbookfinance.co.uk/leadership Last updated: 2026-10-14 Publisher: Cashbook Finance Limited > Meet Endrit Beqaj and Bjorn Laku, the directors of Cashbook Finance: director-led credit decisions, direct accountability and two specialist funding products. ## Meet the leadership behind Cashbook Finance. Director-led decisions, direct accountability and two specialist funding products - without a call-centre handoff. - **Director-led** One accountable contact - **Two specialist products** Invoice and bridging finance - **Commercial answers** Clear fit, evidence and next steps #### Endrit Beqaj Director & CEO Leads Cashbook Finance with direct responsibility for credit judgement, facility structure and execution - keeping senior ownership close from first assessment through completion. Primary focus **Credit, structuring & completion** Direct oversight from enquiry through funding. #### Bjorn Laku Director & CMO Leads brand, growth and client communication, bringing Big Four discipline to Cashbook’s positioning, introducer relationships and customer journey. Primary focus **Growth, positioning & client experience** Clearer journeys, stronger propositions and useful communication. 1. **Fast commercial triage** Early clarity on fit, evidence, structure and the next decision point. 2. **One accountable director** A named decision-maker remains visible from enquiry through completion. 3. **Clear evidence requests** Specific requirements, explained in context, with no unnecessary repetition. Direct line from day one - no handoffs ### Direct access, commercial context and clear ownership. #### Direct decision-maker access Clients and introducers can discuss the commercial requirement with a director rather than repeating the same information through layers of handoffs. #### Product-specific judgement Invoice finance and bridging are assessed against different risks, evidence and repayment routes. The discussion is shaped around the actual transaction. #### Clear next-step communication Where more information is needed, the request should be specific. Where a proposal is not suitable, the reason should be explained plainly. #### What helps leadership assess an enquiry - A clear funding purpose and amount - Relevant invoices, customer details or property information - Existing finance and security arrangements - A credible repayment or exit route - The deadline and consequence of delay #### Start with the right conversation Use the funding-fit tool for early guidance, or request a focused call when the requirement is time-sensitive or commercially complex. ### Named leadership, clear ownership. Endrit Beqaj · Director & CEO #### Leadership and facility oversight Focus areas include company leadership, facility structure, operating controls and the decision process behind suitable funding cases. [View profile](https://www.cashbookfinance.co.uk/endrit-beqaj) Bjorn Laku · Director & CMO #### Commercial presentation and relationships Focus areas include client and introducer communication, product education, brand standards and the clarity of public funding information. [View profile](https://www.cashbookfinance.co.uk/bjorn-laku) --- Cashbook Finance. Cashbook Finance Limited is registered with the Financial Conduct Authority under Firm Reference Number 782472. Company number 10723098. Registered office: Cumberland House, 24–28 Baxter Avenue, Southend-on-Sea, Essex SS2 6HZ. Registered with the Information Commissioner’s Office under reference ZB545200. All finance is subject to eligibility, satisfactory due diligence, credit approval and agreed terms. Invoice finance, trade finance and bridging finance may not be suitable for every business. The availability, structure, amount, pricing, fees, security requirements and completion timescales of any facility will depend on the applicant’s circumstances, the quality of the supporting evidence provided and our assessment of the proposed transaction. Any figures, examples, rates or timescales shown on this website are for illustrative purposes only and do not constitute an offer, commitment or guarantee of finance. Terms and conditions apply. Bridging finance is secured against property. Your property may be repossessed if you do not maintain repayments on a loan secured against it. Applicants should obtain independent legal, financial and tax advice where appropriate.