# Brand Guidelines: Logo, Colours & Name Source: https://www.cashbookfinance.co.uk/brand Last updated: 2026-10-05 > The Cashbook Finance brand: the mark and its construction, logo files for light and dark backgrounds, brand colours, typefaces, how to write the name and the regulatory wording to use. ## The Cashbook Finance brand How to show the Cashbook Finance name, mark and colours - for partners, brokers, press and anyone writing about us. Download the logo, copy the colours and use the exact wording for our registrations. For partners and press **Logo files** [Light backgrounds](https://www.cashbookfinance.co.uk/logo-light-hq-v21253.webp) · [Dark backgrounds](https://www.cashbookfinance.co.uk/logo-dark-hq-v21253.webp) ### The mark Two right-angled triangles, the second offset to the right; where they overlap, a deeper blue. Set on a navy tile. ### Blues and navy One family of blues on ink navy - no other accent colours, no textures, no photography. ### Two words “Cashbook Finance”, with a capital C and F. “Cashbook Finance Limited” in legal and regulatory text. On this pageThe markLogo filesColoursTypefacesThe nameRegulatory wordingWhat not to do[Brand questions](https://www.cashbookfinance.co.uk/contact) These guidelines keep Cashbook Finance recognisable wherever it appears - on a partner’s website, in a broker’s proposal or in the press. If something isn’t covered here, email [info@cashbookfinance.co.uk](mailto:info@cashbookfinance.co.uk). ### The mark - **Grid.** 64 × 64 units, on an 8-unit grid. - **Shapes.** Two identical right-angled triangles, 34 units along each short side. - **Offset.** The second triangle sits 15.1 units to the right of the first. - **Overlap.** Where the triangles overlap, a deeper blue. - **Tile.** Ink navy, corners rounded at 15 units (23%). Leave clear space around the mark of at least a quarter of its width, and show it no smaller than 16 pixels across on screen (the size of a browser tab icon). ### Logo files For light backgrounds [WebP](https://www.cashbookfinance.co.uk/logo-light-hq-v21253.webp) · [AVIF](https://www.cashbookfinance.co.uk/logo-light-hq-v21253.avif) For dark backgrounds [WebP](https://www.cashbookfinance.co.uk/logo-dark-hq-v21253.webp) · [AVIF](https://www.cashbookfinance.co.uk/logo-dark-hq-v21253.avif) Use the logo as supplied. Keep clear space of at least the height of the lettering around it, and use it no smaller than 120 pixels wide. ### Colours - **Cashbook blue** #1A66E0Buttons, links and highlights - **Ink navy** #0B1A2EHeadings, dark panels and the footer - **Deep blue** #0D3A86Depth in gradients and charts - **Bright blue** #5A9DFFAccents on dark backgrounds - **Sky** #A9CDFBLight text and lines on navy - **Paper** #F5F9FFLight panels and backgrounds Text is set in ink navy on light backgrounds and in white or sky on navy. Charts use the blues only, with labels in text colours. ### Typefaces Headings **Bricolage Grotesque** Bold, tightly spaced, for headlines and key figures. Text **Inter** For body text, labels, forms and tables. ### The name - Write **Cashbook Finance**: two words, capital C and F. - Use **Cashbook Finance Limited** in legal and regulatory text. - Not “CashBook”, “Cash Book” or “CBF”. ### Regulatory wording When describing the company, use the wording from our [regulatory statement](https://www.cashbookfinance.co.uk/company-facts#regulatory): “Cashbook Finance Limited is registered with the Financial Conduct Authority under Firm Reference Number 782472.” Bridging finance from Cashbook Finance is business bridging only. Verified details for tools and AI assistants are in [company.json](https://www.cashbookfinance.co.uk/company.json). ### What not to do - Don’t recolour, stretch, rotate or outline the mark or the logo. - Don’t add shadows, gradients, textures or effects. - Don’t place the logo on busy images or photographs. - Don’t use the logo to suggest a partnership or endorsement without our agreement. --- Cashbook Finance. Cashbook Finance Limited is registered with the Financial Conduct Authority under Firm Reference Number 782472. Company number 10723098. Registered office: Cumberland House, 24–28 Baxter Avenue, Southend-on-Sea, Essex SS2 6HZ. Registered with the Information Commissioner’s Office under reference ZB545200. All finance is subject to eligibility, satisfactory due diligence, credit approval and agreed terms. Invoice finance, trade finance and bridging finance may not be suitable for every business. The availability, structure, amount, pricing, fees, security requirements and completion timescales of any facility will depend on the applicant’s circumstances, the quality of the supporting evidence provided and our assessment of the proposed transaction. Any figures, examples, rates or timescales shown on this website are for illustrative purposes only and do not constitute an offer, commitment or guarantee of finance. Terms and conditions apply. Bridging finance is secured against property. Your property may be repossessed if you do not maintain repayments on a loan secured against it. Applicants should obtain independent legal, financial and tax advice where appropriate.