# Bjorn Laku | Director & CMO, Cashbook Finance Source: https://www.cashbookfinance.co.uk/bjorn-laku Last updated: 2026-11-04 Publisher: Cashbook Finance Limited > Meet Bjorn Laku, Director and CMO at Cashbook Finance, leading brand strategy, client journeys, partnerships and technology-led growth in specialist finance. [← Back to Leadership](https://www.cashbookfinance.co.uk/leadership) Director & CMO ## Bjorn Laku - Commercial strategy - Client journey - Data-led growth Bjorn Laku is a commercial strategist and marketing leader with experience across Big Four consulting, telecommunications, international consumer brands and digital businesses. His work with Deloitte, Vodafone and Andriani SpA shaped an approach that brings strategic discipline to positioning, customer experience and growth. - [Professional profile](https://www.linkedin.com/in/bjorn-laku) - [bjornlaku.com](https://www.bjornlaku.com/) - bjorn@cashbookfinance.co.uk - 020 3239 0699 [Unpaid invoices · **Invoice finance**](https://www.cashbookfinance.co.uk/invoice-finance) · [A property deadline · **Bridging finance**](https://www.cashbookfinance.co.uk/bridging-finance) [Start an application](https://www.cashbookfinance.co.uk/apply) · Not sure yet? [Check eligibility](https://www.cashbookfinance.co.uk/eligibility) in 2–3 minutes, or [talk to a director](https://www.cashbookfinance.co.uk/book-call). Illustration Brand · growth · client experience Clear at every step, from first read to funding (owner: Bjorn Laku) - 01 · **Understand** · Plain-English guides with sources and worked examples · 40 guides - 02 · **Check the fit** · Five short questions point to the likely route · 2–3 minutes - 03 · **Talk to a director** · A short, no-obligation call with someone who decides · 15 minutes - 04 · **Apply securely** · Forms, uploads and updates in one client portal · Passkeys - **Sector pages** 16 - **Incorporated** 2017 - **UK firms funded** 100+ Illustrative client journey, site to portal. [Read the guides](https://www.cashbookfinance.co.uk/insights) Profile ### About Bjorn Laku As Director & CMO of [Cashbook Finance](https://www.cashbookfinance.co.uk/about), Bjorn leads the firm’s [brand](https://www.cashbookfinance.co.uk/brand), digital acquisition, [introducer relationships](https://www.cashbookfinance.co.uk/intermediaries) and client communication. His remit is to make specialist finance easier to navigate – translating complex structures, evidence requirements and decision routes into clear commercial language that businesses and advisers can use with confidence. His professional development includes Digital Marketing at New York University, alongside advisory and community involvement with the British Albanian Chamber of Commerce, the Albanian Professionals and Entrepreneurs Network and New York Cares. Together, these experiences reflect a career built across markets and sectors, with a consistent focus on clarity, credibility and long-term relationships. At Cashbook Finance, Bjorn connects how the firm presents itself with how it performs in practice. He uses market evidence, enquiry data and client feedback to sharpen propositions, remove friction from the customer journey and ensure every public promise can withstand the scrutiny of a live funding conversation. ### Professional record - **Current role** **Director & CMO, Cashbook Finance** · Commercial strategy, brand, acquisition and client-journey oversight. - **Professional foundation** **Business development, Marketing & IT** · Experience across consulting, telecommunications, specialty foods and digital markets. - **Professional development** **Digital Marketing, New York University** · Study covering digital channels, analytics, content, search, email and mobile. - **Advisory and community** **BACC advisory board; APEN programme committee** · Professional record includes volunteer service with New York Cares. **Working principle** · Specialist finance should be explained with enough clarity for a business to understand fit before it commits time to an application. At Cashbook Finance ### Focus at Cashbook At Cashbook, Bjorn’s remit connects market positioning, digital acquisition, client communication and commercial insight. He works to ensure that the way the firm explains specialist funding reflects how cases are actually assessed, giving businesses and advisers useful context rather than generic marketing claims. He also uses evidence from campaigns, enquiries and client conversations to refine the customer journey, strengthen propositions and identify where clearer information can remove friction before a funding discussion begins. Brand positioning and client journey #### Make specialist finance easier to understand Connects product detail, commercial context and clear communication so businesses can assess likely fit before committing time to an application. Growth intelligence and partnerships #### Use evidence to improve routes to funding Translates enquiry data, market signals and partner feedback into stronger propositions, more useful content and lower-friction client journeys. - Strategic planning - Business development - Project management - Brand development - Data analysis - Digital marketing - Big Four consulting Get in touch Role focus ### Commercial communication and market positioning These responsibilities show how commercial communication, introducer relationships and public standards are owned within Cashbook Finance. 01 #### Client communication Turn product mechanics and evidence into plain commercial language. 02 #### Introducer relationships Keep brokers and professional partners informed about fit, missing information and decision points. 03 #### Public standards Own clarity, consistency and the presentation of the company’s funding proposition. Relevant decision guides #### Continue with the underlying evidence. [Invoice finance](https://www.cashbookfinance.co.uk/invoice-finance) · [Bridging finance](https://www.cashbookfinance.co.uk/bridging-finance) · [Verified funding cases](https://www.cashbookfinance.co.uk/case-studies) ### Recent guides by Bjorn Laku - [Invoice finance costs explained](https://www.cashbookfinance.co.uk/insights/invoice-finance-costs-explained) · Guide - [Bridging finance costs explained](https://www.cashbookfinance.co.uk/insights/bridging-finance-costs-explained) · Guide - [VAT bridging loans](https://www.cashbookfinance.co.uk/insights/vat-bridging-loans) · Guide - [Supply chain finance vs invoice finance](https://www.cashbookfinance.co.uk/insights/supply-chain-finance-vs-invoice-finance) · Compare - [Regulated vs unregulated bridging](https://www.cashbookfinance.co.uk/insights/regulated-vs-unregulated-bridging-loans) · Compare - [Refurbishment bridging finance](https://www.cashbookfinance.co.uk/insights/refurbishment-bridging-finance) · Guide - [Recourse vs non-recourse invoice finance](https://www.cashbookfinance.co.uk/insights/recourse-vs-non-recourse-invoice-finance) · Compare - [Export invoice finance](https://www.cashbookfinance.co.uk/insights/export-invoice-finance) · Guide - [Construction invoice finance: CIS and retentions](https://www.cashbookfinance.co.uk/insights/construction-invoice-finance-cis-retentions) · Sector - [CHOCs: client handles own collections](https://www.cashbookfinance.co.uk/insights/chocs-client-handles-own-collections) · Guide - [Bridging for limited companies and SPVs](https://www.cashbookfinance.co.uk/insights/bridging-loans-limited-companies-spvs) · Guide - [Bridging finance glossary](https://www.cashbookfinance.co.uk/insights/bridging-finance-glossary) · Glossary Next step ### Put your case in front of a director. A director reviews every application and gives a first view within one working day. [Start an application](https://www.cashbookfinance.co.uk/apply) Not sure yet? [Check eligibility](https://www.cashbookfinance.co.uk/eligibility) in 2–3 minutes, or [talk to a director](https://www.cashbookfinance.co.uk/book-call). --- Cashbook Finance. Cashbook Finance Limited is registered with the Financial Conduct Authority (FRN 782472) and the ICO (ZB545200). Company number 10723098. Registered office: Cumberland House, 24–28 Baxter Avenue, Southend-on-Sea, Essex SS2 6HZ. All finance is subject to eligibility, due diligence, credit approval and agreed terms, and may not suit every business. Each facility’s amount, structure, pricing, fees, security and timescales depend on your circumstances, the evidence provided and our assessment. Figures, examples and rates shown are illustrative only, not an offer or guarantee of finance. Terms and conditions apply. Bridging finance is secured against property. Your property may be repossessed if you do not keep up repayments on a loan secured against it. Please take independent legal, financial and tax advice where appropriate.